Confirm eligibility
The existing program is for dealers who select ATD as their primary distributor. MRM&P confirms campaign and manufacturer requirements with you.
ATD co-op program
Put your eligible co-op funds to work.
MRM&P helps qualifying independent tire dealers plan advertising and manage claims. Start by confirming what applies to your dealership and campaign.
MRM&P is an authorized marketing agent for American Tire Distributors. View authorization
Plan the right channels
Choose radio, streaming and web banners, geofencing, or connected TV based on your market and approved scope.
Get claims support
MRM&P prepares and follows up on qualifying claims. Funding and payment arrangements are established before work begins.
“No out-of-pocket expense” applies only where the approved program and payment arrangement qualify. It is not a blanket statement about Tyra, custom websites, or every MRM&P service. Confirm eligibility, funding, and any exclusions with your MRM&P contact.
A clear process before a campaign runs.
1 Discuss your dealership
Establish your distributor relationship, market, and campaign needs.
2 Approve the plan
Review channels, creative, funding, and terms before launch.
3 Review the results
MRM&P manages delivery, reporting, and eligible claims.
Find out what qualifies for your shop.
Tell us where you want to go. We’ll help connect the next steps.