Micro-market targeting
Target by radius around your store, DMA, zip code or city.
Channel · Connected TV
Big-screen ads for people shopping for tires.
Streaming television that reaches local tire shoppers, with visits to your store tracked after exposure.
Discuss your campaign
The channel
Television targeting that behaves like digital.
Digital video advertising reaches your audience over streaming television and drives them into your store. We identify tire shoppers through mobile device location patterns, match mobile IDs to TVs, and target your audience on the big screen. Available reporting helps you review delivery and estimated visits after exposure.
Benefits
All the advantages of TV, with more performance and less waste.
Local audience focus
Your budget goes to the audience shopping for tires near you.
Measured visits
Available visit measurement is explained in the campaign proposal.
Important points about the program
- Micro-market targeting by radius around your store, DMA, zip code or city.
- Audience targeting built around your market.
- Video completion reporting available with campaign results.
- Measurement availability and methodology confirmed for the campaign.
- Inventory and brand-safety controls reviewed as part of campaign planning.
Reporting
Clear findings. No surprises.
Example data only
Sample report
- Impressions delivered
- 120,000
- Video completion rate
- 95%
- Store visits after exposure
- 310
- Targeting
- 10 mile radius
How to read it
Where available, visit reporting estimates store visits after ad exposure; it does not prove an ad caused a visit. Completion rate shows how much of your video people actually watched.
Figures shown are illustrative placeholders, not results for any dealer.
How it works
From the brief to your campaign.
1 Join the program
Tell us about your dealership and confirm ATD as your primary distributor.
2 Approve your campaign
We recommend the right mix for your market. Ads, fences and banners are approved by you before anything runs.
3 Review campaign results
MRM&P manages the campaign and reporting, plus claims for qualifying programs.
More channels
Explore the rest of the program.
Local Radio
Sponsor traffic and weather reports or run full spots on the station you choose. Exclusive to one dealer.
Streaming & Web Banners
Your ads on iHeartRadio streaming plus banners on local station websites, driving clicks to your site.
Geofencing
Capture shoppers as they visit competing tire retailers and reach them on the apps and sites they use.