Right place, right time
Reach shoppers while they are actively looking for tires.
Channel · Geofencing
Reach your competitors' customers.
Target the locations that sell tires in your area, then follow those shoppers across the apps and sites they use.
Discuss your campaign
The channel
Target the places tire shoppers already go.
Geofencing captures device IDs as they enter geographic zones. We target competitors and other locations that sell tires in your area, then serve display ads to those devices wherever they interact digitally.
Benefits
Why dealers use geofencing.
You approve the fences
Fences and banner ads are approved by you before anything runs.
Visible results
Analytics cover clicks and who ended up entering the store.
Important points about the program
- Display ads in up to 3 sizes across apps, websites and devices.
- Ads are generally still images.
- Ads can appear on sites people already visit such as ESPN, The Weather Channel and CNN.
- Drives traffic to your front door.
- Analytics on clicks and on who ended up entering the store.
- Fences and banner ads are approved by you.
- Reach customers at the right place and the right time.
User journey
From their lot to yours.
1 Shopper visits a competitor
Someone shopping for tires walks into another retailer in your area.
2 Device is captured in the fence
Their device ID is captured as it enters the geographic zone.
3 Your ad follows them, then they visit you
Display ads reach them wherever they interact digitally.
How it works
From the brief to your campaign.
1 Join the program
Tell us about your dealership and confirm ATD as your primary distributor.
2 Approve your campaign
We recommend the right mix for your market. Ads, fences and banners are approved by you before anything runs.
3 Review campaign results
MRM&P manages the campaign and reporting, plus claims for qualifying programs.
More channels
Explore the rest of the program.
Local Radio
Sponsor traffic and weather reports or run full spots on the station you choose. Exclusive to one dealer.
Streaming & Web Banners
Your ads on iHeartRadio streaming plus banners on local station websites, driving clicks to your site.
Connected TV
Big-screen video ads aimed at people shopping for tires near your store, with store visits measured.