Advice on the best coverage
MRM&P provides marketing recommendations for the best coverage on request.
Channel · Local radio
Your shop on local radio.
Run on the station you choose, with commercials that are exclusive to your dealership.
Discuss your campaign
The channel
Radio reaches your buyers where they already are.
Local radio helps your dealership reach listeners around their daily routines. MRM&P works with your station choice and market, with rates, scheduling, creative and eligibility established before the campaign runs.
Benefits
What you get with a radio campaign.
Group rates
Group rate information is provided when available on request.
Claims support
MRM&P handles claims for qualifying co-op campaigns.
Important points about the program
- Dealers are tagged on a series of commercials across Morning Drive, Primetime Workday, Primetime Afternoon Drive, Full Day and Full Weekend. The mix varies by market.
- The dealer receives 50% of the airtime to promote non-competitive products and services.
- Each commercial is exclusive to one dealer.
- Ads are always pre-approved for manufacturer co-op.
- Ads and ad times are sent to your Account Manager and forwarded to you for approval.
- MRM&P submits claims.
- Packages consist of traffic report sponsorships, weather report sponsorships and/or full 60-second commercials where the dealer receives up to 40 seconds.
- Packages vary by market, station selection and number of participating dealers.
How it works
From the brief to your campaign.
1 Join the program
Tell us about your dealership and confirm ATD as your primary distributor.
2 Approve your campaign
We recommend the right mix for your market. Ads, fences and banners are approved by you before anything runs.
3 Review campaign results
MRM&P manages the campaign and reporting, plus claims for qualifying programs.
More channels
Explore the rest of the program.
Streaming & Web Banners
Your ads on iHeartRadio streaming plus banners on local station websites, driving clicks to your site.
Geofencing
Capture shoppers as they visit competing tire retailers and reach them on the apps and sites they use.
Connected TV
Big-screen video ads aimed at people shopping for tires near your store, with store visits measured.